Some recommendations to develop the market share, the case of ILA Vietnam in Hanoi
Among 6.9 billion population of the world, English is used as day to day communication in which: 400 million native speakers, 700 million non-native speakers, 1 billion people who are studying English in the world today. Over US \1 5 billion was spent in the English Language Training industry year 2007 (lessons, books, exams, etc). 80% of all of the information stored in the world‟s computers is in English. Over 50% of the world‟s scientific journals [reports, books, etc] are in English. 80% of the English used today is between non-native English speakers. These facts and figures showed the importance and development of English Language Training industry. English has become a most popular and an international language. It is used over the world and is an official language in most of important organizations as the United Nation, World Trade Organization, International Monetary Bank, World Bank…Vietnam joined WTO and is member of others organizations so English has become m...